De Beers is investing more in natural diamond marketing than it has in over a decade: David Johnson, De Beers Group
In order to meet the challenges of the diamond industry head on, De Beers has devised a multi-pronged strategy – the major steps include upping investment in marketing, participating in the Luanda Accord, developing a range of category campaigns, collaborating with key retail partners to grow demand, and investing in branded marketing programmes for its own retail businesses, says David Johnson, VP, Global External Communications, De Beers Group, in a conversation with Suneeta Kaul.
Event Plan for JJS held from December 19 to 22 2025
JJS 2025, scheduled from December 19–22 at the Novotel Jaipur Convention Centre, will host 1,227 booths, feature the Coloured Gemstones theme, and welcome top exhibitors, retailers, and global participants.
Gargi by P.N. Gadgil and Sons Marks Four Years, Reports Q2 FY25-26 Performance
Gargi by P.N. Gadgil and Sons marked its four-year milestone in Pune on December 1 2025, outlining growth plans after reporting Q2 FY25-26 sales, profits and continued national retail expansion.
Bars and Coins Outshine Jewellery as Indians Splurge up to $11 Billion on Gold This Diwali
Investment-led buying dominates festive season demand, with over 40 tons of gold sold in two days
Vaani Kapoor Stars in Jewelbox’s First Diwali Campaign Celebrating Family Bonds and Diamonds
Lab-grown diamond jewellery brand Jewelbox has unveiled its debut Diwali campaign featuring actress Vaani Kapoor, celebrating family bonds, gratitude, and the enduring beauty of diamonds. Centred around a touching mother-daughter story, the film carries the festive message: “This Diwali, Say it with a diamond.”
Palmonas Raises INR 55 Crore in Series A, Plans Aggressive Expansion Across India
D2C demi-fine jewellery brand Palmonas has secured INR 55 crore in a Series A funding round led by Vertex Ventures SEAI, fuelling its ambitious expansion across India and beyond.
Gold Could Climb Up to 15% by Year-End, Says World Gold Council
Gold may surge up to 15% by December 2025 in a bullish scenario, reaching a peak of $3,839 per ounce, according to the World Gold Council (WGC).
GIVA Adds a Sparkling Twist to Shopping Experience with Photobooth at New Indiranagar Store
The initiative is part of the brand’s strategy to blend self-expression, social sharing, and memorable customer experiences into its brick-and-mortar spaces.
Silver Jewellery Shines Bright in US Retail Market, Boosting Indian Export Prospects
Silver jewellery continues to dominate the US retail market in 2024, registering robust sales growth and delivering the highest margins among all precious metals, according to the latest survey by the Silver Institute
Gold Hits Rs.1 Lakh Mark Ahead of Akshaya Tritiya, Jewellers Unfazed by Price Surge
In a historic moment for India’s gold market, the price of 24-carat gold in Kolkata crossed the Rs.1 lakh mark per 10 grams (inclusive of GST) on Monday evening
Jewelbox Raises $3.2 Million in Pre-Series A Round Led by V3 Ventures to Drive Nationwide Expansion
India’s leading lab-grown diamond jewellery brand, Jewelbox, has secured $3.2 million in a Pre-Series A funding round, with V3 Ventures leading the investment
De Beers and GJEPC Launch INDRA to Revolutionize India’s Jewellery Market
India’s jewellery industry is on the brink of a transformative era, driven by economic expansion, rising consumer demand, and a shift towards organized retail
India's Titan Faces Higher Gold Sourcing Costs Amid Tightening Supply
Titan Company, one of India's leading jewellers and the owner of Tanishq and CaratLane, anticipates higher costs for leasing gold from bullion banks as supply dwindles. The company attributes this trend to bullion banks redirecting gold shipments to the U.S. for better profits, creating supply constraints elsewhere
Palmonas Expands Retail Presence with New Store in Pune
Palmonas, India’s first demi-fine jewellery brand co-owned by Bollywood actor Shraddha Kapoor, has strengthened its retail footprint with the launch of a new store in Pune. This marks the brand’s fifth store as it continues to cater to the growing demand for accessible luxury jewellery
Augmont Expands SPOT Gold Trading Platform with Lab-Grown Diamond Integration for Global Markets
Trading of Lab-Grown Diamonds through SPOT 2.0 Platform Enables Buyers and Sellers to Trade with Transparency and Confidence
